Minnesota Valley Transit Authority (MVTA) received the Transit System of the Year Award Oct. 9 from the Minnesota Public Transit Association.
MVTA was recognized for updating its Strategic Plan, refreshing its agency branding and concluding an active year that included efforts to engage and educate the community about MVTA services through outreach efforts; launching an app-based on-demand option (MVTA Connect) and a new route connecting one of the fastest growing suburbs (Shakopee) to the southwest metro. Another project highlighted for MVTA has been construction on the Apple Valley Transit Station. This 768-space park and ride has historically been at or over capacity. In 2019, MVTA broke ground to add two additional levels and more than 375 parking spaces at the heavily used facility.
Other highlights of the past year included record State Fair ridership – up 11 percent from previous record; the launch of express shuttle service to Minnesota Vikings games; and the introduction of a new Get on Board Commuter Challenge program geared toward encouraging people to use alternative modes of transportation to reduce congestion, save money and improve the environment.
In August, MVTA also launched a new Ride MVTA app that provides mobile ticketing options, trip planning and ultimately real-time bus information that will serve customers now and into the future.
Promoting the MVTA brand is a top goal for the MVTA Board of Commissioners.
MVTA kicked off 2019 with a brand refresh campaign, including a new tagline (We Got This) and campaign video (Synchronized Services video).
“We Got This”
The “We got this” tagline speaks to the value and benefit of MVTA. By entrusting MVTA to do the driving, riders save time. They can use that time to relax, get work done or have a conversation. They don’t have to worry about the hassles of traffic or parking because MVTA will take care of the work. And as an added benefit, MVTA buses are clean and comfortable.
Minnesota Valley Transit Authority is the public transportation agency for seven communities in Dakota and Scott counties, including the cities of Apple Valley, Burnsville, Eagan, Prior Lake, Savage, Shakopee and Rosemount.
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